News at Bresser's Information Service

06/17/10	5 Ways Marketers Are Taking Advantage of a Lighter Mail Stream, Target Marketing Tipline, May 26, 2010 By Hallie Mummert "While the general shift of marketing budgets from print to digital media and the resulting effect on the U.S. Postal Service is largely a troubling situation for marketers that still use the direct mail channel, the short-term reality is less mail in circulation also produces an opportunity." Click here to read more...
06/17/10	4 list hygiene best practices BtoB Online, June 17, 2010, Karen J. Bannan "List hygiene has been a concern as long as e-mail marketing has been around, and the basics are just that - basic. Opt-outs and opt-ins should be processed quickly, while internal lists should be synchronized so you don't miss anyone and risk a spam complaint. Inactive addresses or those that hard or soft bounce should be suppressed and possibly appended, while risky addresses - for example, sales@domain.com or spam@domain.com - should be removed immediately. But there's more to list management than the basics, said Bryce Marshall, director of strategic services for direct digital marketing company marketing firm Knotice. Here are four often-overlooked list hygiene tips to incorporate into your existing best practices." Click here to read more...
06/17/10	Customized envelopes drive conversations DM News, May 3, 2010, Chantal Todé "Marketers know that generic direct mail won't work on today's savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the hands of tuned out customers." Click here to read more...